The key to marketing a casino both land based casinos and the online casino, is to get the crowds to come through that door. Once they are inside the thrill and the choice of the casino games, the great offers made, the free drinks and the other perks are enough to keep the players busy for many hours placing bets and hoping that the next game will deliver them their big win. In Las Vegas, the neon lights are visible from the air, before even landing, the bright lights are apparent on all the hotels, casinos and entertainment centers all down the strip. It is no wonder that Las Vegas is known as the entertainment capital of the world. This welcoming atmosphere has been successfully duplicated at the online casinos where the players are met with exciting and bright sites with the offer of a generous welcome bonus and further bonuses and promotions.